Why we joined the Watch & Jewelry Initiative 2030

Posted by Rik Verkaart on

Dimexon has strengthened its commitment to sustainability and positive luxury by joining forces with Kering and Richemont’s Watch & Jewelry Initiative 2030.

As one of the world’s leading diamond manufacturers, we feel a deep sense of responsibility to lead the industry towards a more sustainable and ethical future. As part of our efforts to lead by example, Dimexon has joined the Watch & Jewelry Initiative 2030

The initiative, which was spearheaded by luxury groups Richemont and Kering, launched in late 2021 and since then has brought together key players in the global jewelry and watch industry. Members are given collective targets based on the UN’s Sustainable Development Goals to encourage a collaborative approach to sustainability. 

Dimexon is now a member of the Watch & Jewellery Initiative 2030, alongside founding members Cartier, Boucheron, Gucci Watches, Pomellato, Dodo, Qeelin, Chanel Horlogerie Joaillerie, Montblanc, Rosy Blue and Swarovski.

In its first year, the initiative has grown exponentially. At the same time Dimexon joined as a member, so too did luxury watchmakers A. Lange & Söhne, IWC Schaffhausen, Jaeger-Lecoultre, Panerai and Piaget, and jewellery businesses Mattioli, Pandora and Rubel & Ménasché.

Rajiv Mehta

“We are proud to now be a member of the Watch and Jewellery Initiative 2030 and to be joining other leaders in the luxury industry,” says Dimexon director Rajiv Mehta. “Our purpose of inspiring sustainable luxury is embedded into our business practices and our priorities, so it only felt natural for us to be part of this initiative. Being a responsible organisation allows Dimexon to connect with leading businesses in the diamond, watch and Jewellery industry in which we operate”

Together, members will commit to a common set of sustainability goals in three areas: building climate resilience, preserving resources, and fostering inclusiveness. The initiative is built around existing Science Based Targets and newer areas, including science-based climate

targets, biodiversity protection and materials and business model innovation. Through these concentrated efforts, the initiative will enable and encourage industry transformation.

Iris Van der Veken

Talking about the latest influx of members, Iris Van der Veken, executive director and secretary general of the Watch & Jewellery Initiative 2030, says: “It is inspiring to see the unanimous response from CEOs and key stakeholders to drive positive change and accelerate collective action. Welcoming this illustrious group of brands underscores the importance of collaborative initiatives in our industry. More than ever, ambitious partnerships and collective actions are fundamental to achieve the Sustainable Development Goals as we progress towards 2030 and beyond.”

At Dimexon, we firmly believe that businesses have to come together and make a collaborative effort to work towards a sustainable future. We pride ourselves on being pioneers in the industry. From our latest Diamonds with Purpose ESG report to our membership of the Responsible Jewellery Council, which was recently recertified for another three years, we are always looking for new ways in which we can continue our commitment to shaping a better future for the planet through business.

Find out more about the work of the Watch and Jewelry Initiative 2030 and how you can get involved here.

← Older Post Newer Post →