Olivier Azran, our vice-president of sales in Antwerp, lends his voice to the Antwerp World Diamond Centre’s new campaign spotlighting the enduring value and integrity of natural diamonds.
As a second-generation family business, we understand that legacy is not always guaranteed. Rather, it is something that must be protected and carefully stewarded into the future. This principle is central to our work in natural diamonds, and reflected in the new Antwerp World Diamond Centre (AWDC) campaign, We Protect A Legacy.
With more than 578 years of diamond heritage, Antwerp has long been a centre of excellence in our industry. The We Protect A Legacy campaign draws on this history, reaffirming what makes natural diamonds so special, and we are proud to share that Olivier Azran, vice-president of sales, Dimexon Antwerp, has been invited to be a voice in this important initiative. “I am part of the diamond legacy, and it is my honour to protect it,” says Olivier.
In lending his voice to the campaign, Olivier joins other leading industry figures in reinforcing the qualities that set natural diamonds apart – their rarity, provenance, enduring value, and the responsibility embedded in their journey from source to final creation.
“It is essential that consumers understand what distinguishes a natural diamond – its provenance, enduring value, rarity, and the positive impact that natural diamonds can make when responsibly sourced and ethically crafted, as we do at the Dimexon Group,” says Olivier. “This is what the AWDC campaign sets out to do, and I am proud to be an ambassador of its We Protect A Legacy campaign.”
Dimexon has long championed ethical sourcing, traceability and integrity across every stage of the diamond pipeline, as you can discover in our latest ESG report Brilliance Meets Integrity.
