As we celebrate our 60th anniversary, our new brand identity reflects who we are today – a progressive diamond manufacturer shaped by light, precision and responsible practices.
Light defines a diamond.
It reveals its beauty, precision and character. Light is also what defines our principles: a steadfast commitment to clarity, transparency and purpose at every stage of the diamond value chain.
As we mark our 60th anniversary in 2026, we are introducing a new brand that expresses these principles. At its core is light.
This concept is expressed through a refreshed visual language. Our redesigned logo incorporates subtle slashes, evoking beams of light as they pass through a diamond, while a distinctive light-beam motif flows through the wider brand identity.
A colour palette inspired by the tones of sunlight introduces warmth and vitality, reinforcing the connection between light, beauty and responsible practices.
“Light has always been at the centre of what we do,” says Rajiv Mehta, CEO of Dimexon. “It defines the beauty of a diamond, but also the clarity and transparency with which we operate. As we celebrate our 60th anniversary, our new identity reflects not a change in direction, but a clearer expression of who we are today.”
Over the coming weeks, you will begin to see our new identity across all touchpoints, from digital platforms to communications and physical materials. While our visual identity evolves, our fundamentals remain unchanged. We continue to focus on precision in diamond manufacturing, responsible sourcing practices and long-term partnerships across the value chain.
his milestone for Dimexon comes at a time when our industry is placing increasing emphasis on transparency and accountability. Through initiatives including advanced traceability systems and ESG-led frameworks, we continue to align our operations with these expectations, ensuring that every diamond we produce is supported by both technical excellence and responsible practices.
Sixty years after our founder Pankaj Mehta laid the foundations for Dimexon, we find ourselves both reflecting on our heritage and looking to the future, as we continue to invest in innovation, manufacturing excellence and sustainable growth – all with a brand-new look.
